16 PE-punten
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Universiteit van Amsterdam
25 mei
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English course.

Are you ready to boost your negotiation skills? Do you want to learn how to secure your own interests while not harming the relationship with your negotiation partner? Are you interested in the psychology underlying negotiations? In this 2-day masterclass, designed for professionals, you will improve your abilities to prepare and conduct business negotiations. Former participants rated the masterclass with an 8.8 average.

From forging agreements with your suppliers, raising money from investors, resolving disputes within the firm, or crafting business relationships with your customers – the ability to negotiate effectively is a central managerial skill that determines both your own career development and firm performance.
This masterclass offers you a mix of hands-on negotiation exercises and the discussion of cutting-edge negotiation management concepts. It generally builds on the principles of the widely known Harvard Method but incorporates 4 decades of negotiation research and evidence-based practices since its development. After this masterclass you will have improved your ability to plan and conduct business negotiations.

Voor wie?

This masterclass is for you if you are a professional and want to build an advanced understanding of negotiation dynamics and sharpen your negotiation skills. You will benefit from the course whether you already have negotiation experience or whether negotiation is still new to you. Typical participants have job profiles related to sales, procurement, and project management, or participate in preparation for a senior management position. Additionally, we regularly welcome participants with diverse job profiles that aim at improving their negotiation expertise for a variety of reasons.
To keep the process and outcomes of the masterclass focused on high-quality discussion and output, there will be a maximum of 20 participants.


During the 2 full-day sessions, you will develop a dynamic framework for negotiations. During the course we alternate the discussion of theoretical concepts and their implementation, the exchange of experiences and best practices from your daily business, and interactive negotiation simulations. During these negotiation simulations, you get the opportunity to immediately apply and train the developed concepts and get direct behavioural and performance feedback.
After completion of the masterclass you will have developed an advanced understanding of the psychology underlying negotiations. This enables you to protect yourself against exploitation and optimises your own behavior during negotiation.

  • You will learn to effectively claim value and secure your interests in negotiations without harming the relationship to your counterpart.
  • You will learn to create value and identify negotiation solutions that integrate all parties interests (win-win agreements).
  • You will learn to systematically plan and prepare negotiations.
  • You will learn to form and manage effective negotiation teams.


Dates Spring edition: Thursday 25 and Friday 26 May 2023
Times: 09:00 17:00, 2 full days
Location: Amsterdam Business School
PE-points: 16
Mode of study: onsite program
Fees: €1950, UvA alumni receive a 10% discount
Language: English
Certification: You will receive a Certificate of Attendance from the University of Amsterdam
Deadline enrollment: 4 weeks before the start of the program


Business Negotiation

donderdag 25 mei
Universiteit van Amsterdam
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In deze workshop wordt vanuit
verschillende invalshoeken ingegaan
op de ethische implicaties van
actuele ontwikkelingen en innovaties
waarmee registercontrollers in de
marktsector te maken hebben of krijgen.